YES, SMOKING KILLS. SO WE MADE IT DEADLIER.

At Big Eyes Long Nose, we don’t believe in playing by the book. Especially not that book...the one filled with advertising clichés and marketing fluff.

When a bold new cigarette brand called Yellow came to us, the brief wasn’t just to sell cigarettes. It was to make smoking inescapable, to turn it into a cultural obsession. So we went beyond the pack.
We designed black lung-shaped bags—a surreal, provocative fusion of fashion and commentary.
The result?
Over 100,000 bags sold across the US and UK.
Yellow didn’t just light up, it blew up!
It became fashion.
It became art.
It became a piece of modern culture.
And as for us?
We just did what we always do—take ideas so far, they start breathing on their own.

Take a puff. Take a look.

(Disclaimer: We do not promote or encourage smoking. If you think we are, then please, share this post. Let’s spread the message louder.)